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Becoming a sponsor of our events is a great marketing tool to gain direct contact with your target market. We have in-depth demographic information on each event and can direct your brand presence effectively.

We have various levels of sponsorship that we can tailor to your budget and objectives. These levels include event naming rights, sampling rights, product exclusivity, branding, signage, premium VIP hospitality, exclusive marketing opportunities, cross promotion and much more.

The creative possibilities to promote your brand and product with us are only limited to the imagination.

For information on how you can partner with Outback Events by sponsoring one or all of these top selling triathlons, please feel free to contact us. We have online sponsorship proposals available on request, as well as event videos and sample products/media campaigns. We look forward to hearing from you soon!

The Amazing Persona is currently the 5th largest cable television provider in Canada as well the largest provider of cable and broadband services to rural and non-urban markets now serving customers in more than 1,200 communities. Persona signed on as the Title sponsor of the Persona Oliver Half Iron and Persona Desert Half Iron in 2007 and brought a new level of professionalism to our races. They introduced the athlete highlight video which was also shown on the Persona network channel throughout Western Canada after each race in 2007 which was a huge success and helped to showcase the event. We look forward to working with Persona in the future to showcase our Half Iron events.

We are pleased to announce that New Balance is now the Title Sponsor of the New Balance Cultus Lake Triathlon in September.  New Balance has been an original partner with Outback Events since 2002 and is our Series Run Course Sponsor.

New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company. Today New Balance is a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine.

Since the days of selling arch supports to police officers and waiters, New Balance has been a brand concerned with meeting the needs of the everyday athlete. In pursuing this goal, we developed an "Endorsed By No One" philosophy, which holds that a superior product will sell itself better than any superstar athlete ever could. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance.  New balance has been with us since the beginning and you will see Dave Wilkins and the New Balance crew at each race.

Fresh Air Experience is Kelowna's one stop multisport shop with bikes, shoes, and the latest gear for the runner and triathlete. We are excited to welcome Jim and his team as our official store and run sponsor for our interior races.

With now two great stores to service your multisport needs we are proud to have them as our Retail Partner at our Expo's in BC.

Hammergel has been putting you first for 20 years and since 2005 have been our official nutrition sponsor on the course. We can't say enough about the incredible support we have received to enable our athletes to have the best race experience possible. You may think that honest, customer-first businesses selling legitimate products have become extinct. Hammer Nutrition is a refreshing exception - No hype, just great products and service. Their longevity, sterling reputation and devoted following amongst serious endurance athletes is unrivaled in the marketplace for the following reasons:

  • Extremely effective products
  • Superlative customer service
  • Volumes of free knowledge
  • Unlimited access to our experts

70% of the world is covered in water. No lane lines, no chlorine, no walls. Whether you are starting your first triathlon, doing your 10th Ironman, or swimming in lakes, rivers or oceans, know that we are right there with you. Blue Seventy joined Outback Events as our official swim sponsor in 2008 and we're excited to continue that partnership with them.

Since 1973 the Bike Barn has been an amazingly well stocked and staffed store known worldwide for its service and family atmosphere. They have been a strong supporter of our events since 2004 and are partnered with Orbea as our Official Bike Course Sponsor.  For all of your bike needs leading up to and after the event you can visit their store where their incredible staff will help meet all of your needs. Also, on race day, Bike Barn staff can be seen all over the Bike Course in their official support vehicles, ensuring that to the best of their ability our athletes are safe.   The Bike Barn fully endorses the credo, "Support your local shop" and do not sell bikes over the net. They are dedicated to providing top quality products and services for road biking, mountain biking and triathletes.

Look for the Bike Barn out on the bike course at the Persona Oliver Half Iron and Persona Desert Half Iron this season offering tech support.

Every Orbea bicycle is born in the heart of the Pyrenees in Northern Spain. Each and every Orbea is made with a passion that is expressed in beautiful bikes. This passion is shown by our local Orbea rep, Brian McCoy, who has been a bike course sponsor, partnered with the Bike Barn, at our event for 5 years.

Make 2009 the year you get your fitness, financial and health protection plan in shape.  I believe that knowledge, education and awareness will allow you to make sound decisions for you, your family, your priorities and your goals.  I can help you pull the pieces together to create a solid plan for success.  Spend quality time "Protecting your future".

Gatorade is the official drink sponsor at all of the Outback Event races. Gatorade supplies the best hydration formula on the planet and has been a partner since 2002.

Swagman pioneered trailer hitch mounted bike carriers 15 years ago. The past 15 years have resulted in a range of bicycle carriers second to none. Their mandate is to build tough, durable racks, with a model for everyone. Over the past 15 years, they have created lasting products for active people to carry their bicycles and skis. At Swagman, they have never been satisfied with conventional solutions for bicycle transportation. The marketing and design teams constantly look for new ways to provide a premium product that is user-friendly. In the past two years alone, their products have had over 20 in-line changes to supply our customers with the best product possible. These 20+ changes, combined with the release of 15 totally new products (including accessories), continue to make Swagman the number one choice in bicycle carriers. Thanks to Brian and the staff for their continued support of our events.

At Action Sports International, the goal is to capture an athlete's greatest moments on film. ASI specializes in photographing marathons, half-marathons, and triathlons. ASI Orders was created to provide you with quick and easy online ordering of your race photos. We hope you enjoy the experience!  We would like to welcome ASI as our newest partner.  ASI will be at the Persona Oliver Half iron and the Persona Desert Half Iron for 2008 so keep an eye out for them on the course.

Best Choice Car and Truck Rentals is Penticton's only locally owned, independent car rental agency and has been the official automotive sponsor since we started.

Beethoven's Pizza voted as one of the best restaurants for pizza in the Lower Mainland.

Kumsheen Rafting Resort is an all-inclusive getaway famous for its upscale facilities and amenities, great family vacations, and 35 years of rafting expertise.

Our Thompson River and Fraser River rafting trips feature big waves, warm water and a desert-like climate. Activities are staged from the resort, conveniently located along Highway #1 on the outskirts of the little community of Lytton BC, only 2 hours from Kamloops.

A Kumsheen Resort Vacation guarantees a tasty recipe of luxury and adventure. Kumsheen’s overnight accommodations include deluxe cabin tents, Anishinabe-style teepees, RV sites with electrical hook-ups and a campground. Our open-air Cutting Board Restaurant is a licensed dining area, and Gilligan’s Poolside beverage bar offers appetizers, beer, wine, and cocktails.

Your Passion is our Focus. At Sharper Images Photography they are proud of the products we produce and are happy to capture those memorable moments that you cannot. Using professional equipment and experience to catch that exceptional moment in time that you can keep forever. Be on the look out for us at your event and flash us your smile as you pass by.  Official photographer of the Cultus Lake triathlon.

Subaru Ironman Canada is the longest running Ironman in North America and they have been a great support to Outback Events since the beginning.

Penticton Ironmap and Spectator Guide is a full - colour double-sided guide and topographic map that is an invaluable aid to spectators and competitors alike. Based on the August 29, 2004 Ironman Canada course, it is available as a 24" x 36" souvenir poster for wall display. It is also available folded for use while training or spectating.