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About Us

Outback Events develops and manages large sporting events to a national level around Western Canada.

With 6 events and more than 2,000 participants each year, we are one of Western Canada's largest and most experienced event management specialists.

Outback Events is a Kelowna, BC  based sports and Event Management Company owned by Joe and Sarah Dixon that has been operating since September 2002.   They  have over 6 years of experience and originally established Outback Events as a professional entity to direct the foreseen growth and development of the Oliver "Wine Capital of Canada" Sprint Triathlon.  Joe previously worked as a manager for the BC Government for 12 years and Sarah had over 6 years of management experience in an award winning Subaru dealership before starting Outback Events. 

From 1999 to 2001 Joe was the President of the Kelowna Triathlon club.  This lead to Joe being asked to take over as the President of the Kelowna International Triathlon Society, which runs the Kelowna Apple Triathlon, for the 1999 race.   After racing at Ironman Canada in 2002 he decided to return to race management.  Outback Events was formed in 2002 as a sports and event management company specializing in race and event marketing. 

Joe as a triathlete has completed Subaru Ironman Canada 2002 and the Triathlon World Championships in Kona in 2006.   Joe is also the current Race Director for Subaru Ironman Canada in Penticton , B.C.  Sarah is an up and coming triathlete that is training to race her first Ironman.

We employ a crew of a dozen event staff on a part-time basis, as well as coordinating hundreds of committed volunteers.

We create our events from a common vision for success with our participants and our sponsors. We are constantly exploring new and cutting edge innovations in event management that delivers consistently professional, safe, world-class events.

Our company provides operational services and equipment to the whole spectrum of the event industry. We also manage conferences, seminars, expos and industry events and can deliver all your event needs including marketing, risk management, traffic planning and administration services.


We exist to deliver events that generate excitement, passion, personal growth and participation for all ages and abilities.

Our aim is to create a loyal customer base that is encouraged to return to our events year after year - from kids to veterans, from novices to elites.

We also focus on boosting local economies and tourism, by holding our events in superb locations and creating a fun, festival atmosphere.

We successfully build partnerships and relationships with sponsors, competitors, customers, staff and suppliers to create mutually favorable outcomes.

Through attention to detail, safety and a personal, friendly approach, we continuously aim to set the benchmarks that others strive for.

In every aspect of our events and services, we aim to:

  • Foster a harmonious working environment for all staff to grow and develop to their highest capacity and ability.
  • Be culturally and environmentally sympathetic to event venues.
  • Manage events that attract favorable national and international media coverage, including television.
  • Appeal to different age and interest groups.
  • Manage events that are financially viable and sustainable for the long term and provided an attractive package to major national corporate sponsorship entities.
  • Create a very significant, positive economic impact for local businesses, boost tourism and create continued interest in the area.
  • Have ongoing year round benefits for event regions via the flow-on effect created by high-quality, successful events.
  • Establish mass participation tourism based events that embrace and involve the community and create a sense of ownership.
  • Attract large numbers of participants and supporters across Canada and internationally by providing safe, successful events with major benefits for all stakeholders.

We are involved with the sport of triathlon because it has become a passion.  Hosting the best event that you can is a great challenge.  We are triathletes who put on races for triathletes and we are fortunate to be able to be involved with both parts of the sport.  Seeing people get involved with a sport that has given a great deal to us is very rewarding.  We have met people from around the World, amateur and professional, some having become close friends.

At Outback Events, our goal is to put on safe, fun and successful events that creates a great experience for our athletes when racing with us. We are a very interactive team that constantly likes to interact with our athletes so we can stay on top of all concerns or positive feedback.  We have a total of 4 events that are running now as follows:

Oliver Half Iron

  • Oliver, B.C.
  • Sunday June 7, 2009
  • This race has been run in 2004, 2005, 2006, 2007,2008
  • This race is a qualifier for Subaru Ironman Canada 2009

Desert Half Iron

  • Osoyoos, B.C.

  • Sunday July 12, 2009

  • This race has been run in 2005, 2006, 2007,2008

  • We are hosting the 2009 Long Course National Triathlon Championship

  • This is a qualifying race for Subaru Ironman Canada 2009

Wine Capital of Canada Triathlon (Olympic and Sprint Distance)

  • Oliver B.C.

  • Sunday May 10, 2009

  • This race has been run in 2003, 2004, 2005, 2006, 2007, 2008

  • We are celebrating our 7th Anniversary for this race!!!

Cultus Lake Tri

  • Cultus Lake , B.C.

  • Sunday September 13, 2009

  • This race has been run in 2007, 2008 

  • This is a Sprint and Olympic distance race

Please come and join us at any one of our races, we look forward to meeting you!